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Creative Brief

Creative Brief

Owner (to whom we contact) *

Objective (what the project wishes to achieve) *

Target Audience (Partner/Customer/Internal/External, age, scale, etc.) *

Attitude (style and tone) *

Message (key idea to be remembered) *

Deliverables & Format (describe key pieces to be produced) *

Summary

Referential example (you may send your enclosed link to show how you want the outcome to be)

Priority (on a scale of 1 to 5) *

Due date *

Additional comments